Hoodie Mag is an arts publishing project. It is an Australian production but also engages with and presents international artists and activists.
The magazine represents young artists who are challenging cultural and artworld stereotypes. The title of the mag reflects this rebellious nature. The hoodie (slang for hooded sweatshirt) is often worn by and associated with young people. This association is not always a positive one. Using the name in this provocative but positive way helps reframe its negative implications.
The inaugural edition of Hoodie Mag was shortlisted in the 60th Annual Australian Publisher Association’s Book Design Awards for Best Designed Specialist Illustrated Book 2012. It also received a finalist nomination for the Best New Publication For and By Young People Under 30 in the Express Media Literary Book Awards in December 2011.
Click the first two images to play videos.
Filming by: tbC’s young film partner, Joel Sharpe.
Logo design by: tbC’s young motion graphics designer, David Curtis.
Front image of Hoodie Mag artists by: Nigel Clements, media reporter
Hoodie Mag
Read the Hoodie Mag case study